Bannerconnect is an independent specialist facilitating automated trading on both national and international levels. We translate all technical possibilities, available data and commercial opportunities into clear, tailored solutions.
CREATETHE LINK
Only full insight, a clear overview and control over all your online marketing campaigns can lead to a maximised result.
A leading position since 2004Specialists in automated trading since 2004. From conception Bannerconnect have always been a front runner in the adoption and application of new technologies, worldwide we were one of the first to be active on an ad exchange.
Our combined experience in both media and technology can provide your business with compelling added value. You get a partner that doesn't get distracted by the latest hype, yet pushes the boundaries with solutions which are sound and secure.
After all, technology should serve the result and not the other way around.
360° automated trading Our team consists of more than 40 specialists in disciplines such as ad operations, product development and system engineering. Their knowledge of the potential and limitations of all prominent platforms is second to none.
Needless to say, we possess all the competencies required in automated trading - including the ability to assess and integrate with third-party value-adders - so that our clients can access automatic trading in the broadest sense of the word with maximum efficiency.
On the one hand, we believe this is part of our responsibility as a pioneering market leader.
On the other this is proven to be the most beneficial method in educating our clients.
This collaboration results in more efficient and effective return of your advertising spends.
If you think you have what it takes, check out the full job description [Dutch PDF].
Automated trading is still in its infancy.
The constantly evolving technological potential for direct one-to-one communication requires sophisticated solutions; a strategy that generates the desired returns today and gives you a leading edge tomorrow.
All of these attributes should be personally experienced, let us prove it to you.
Call +31 (0)46 707 4992 or send an e-mail to sales@bannerconnect.net.
We know one size doesn't fit all! Bright™ is agile and focussed on bringing actionable insights for your online marketing efforts.
it's the people who make the difference. CUSTOM SOLUTIONS
One size cannot fit allWe are firm believers in offering a customised service, because your working practices, goals and ambitions are unique to your business.
Providing an intelligent total solution in automated trading to suit your needs.
Always independent and impartial, ensuring you are given objective advice, constructive input and a down-to-earth approach. We sweep aside the hype and hot air and reveal concrete, realistic opportunities.
Man and machineEven the most advanced algorithms won't perform optimally without human intervention. At Bannerconnect we give top priority to ad operations, product development and system engineering. These are the working domains of the specialists who monitor trends and developments and continuously steer and fine-tune your campaigns, tools and solutions.
With Bannerconnect you never lose sight of the bigger picture and you are always in control.
A customised dashboard provides you with all the information that is relevant for you.
Any time, any place.
No matter how complex or expansive your campaigns become, Bannerconnect shows you exactly what is happening - and just as important: the effects of your efforts. Together we design a dashboard to exactly fit your needs and preferences. Our role is to collect, process and sort all the data and make it ready for use via your own dashboard.
Detailed insight is important, but so is the bigger picture. How is the data interconnected? What are the trends in time, budget and results? We visualise data in all sorts of ways, so that you can see exactly how things are panning out at a glance. From diagrams and graphs to custom-made visualisations.
With a customised dashboard you can check out the operations, effects and development of every individual campaign. All the data, down to the very last detail, is available to you. So you can always explain, evaluate and steer the strategy. A good dashboard is invaluable; it is the basis for all your online marketing decisions.
Even the most advanced systems cannot deliver a truly optimal performance without shrewd human intervention. Our ad operations specialists keep a close eye on developments and maximise the potential in your campaigns, tools and solutions.
Strategically purchased display space delivers the highest conversion rates at the sharpest price! We make optimal use of the bidding process on ad exchanges and automated sell side platforms by working out the ideal strategy for every campaign in advance. We start with what you want to achieve in your target group and then decide on the websites, advertising formats and time slots that will best achieve it. Bid strategies are a true expertise at Bannerconnect, and the addition of Big Data creates untold added value. We use consumer profiles to make exactly the right choices. A 35-year-old woman may be more valuable to your campaign than a 50-year-old man. We don't shoot in the dark, we aim meticulously - and almost 2,000 times a second.
At Bannerconnect you decide just how involved you want to be in a campaign. We would be happy to assume full responsibility for the campaign management. Just leave it to us. We will of course keep you constantly updated on the results.
Targeting is all about approaching and re-approaching - or retargeting - the right people. When a visitor consults specific pages on your website, you can retarget him on other sites as well. His site visits will tell you about his interests and you can modify your message accordingly.
But we do much more besides retargeting former site visitors. We use look-alike modelling to search our data for other people that might fit into your campaign target group, people with a profile similar to that of potential customers who are already being targeted.
We guarantee brand safety for all our online activities. Thanks to whitelisting you will advertise in a closed environment of safe websites. You can rest assured that your brand will not appear on undesirable websites. The alternative to whitelisting is blacklisting, whereby certain sites are excluded from a campaign.
We monitor your campaign continuously and adapt it if necessary. To get even better results we retrospectively conduct an in-depth evaluation and analysis of every campaign. We use the results to determine the next steps and to formulate new bid strategies. We also offer our services as an external specialist to evaluate campaigns in which we may not have been involved.
Bannerconnect helps you to convert those colossal volumes of available consumer data into orderly, useable and relevant information - 'Big Data'. If required we can also maintain and keep this knowledge current on your behalf. Our systems have the capability to expand the profile with each and every consumer contact, enabling you to learn more about both your current and potential customers.
Combining all relevant data points into a usable format allows you to build accurate and understandable profiles of the interests, interactions, intentions and value of each consumer. This data is then used to identify consumers in fractions of a second during their individual web sessions.
Once a consumer profile is identified as matching an advertiser's target group, Bannerconnect can target (or retarget) them with dynamic messaging. Using real-time bidding (RTB) we buy the most relevant impression at the most competitive price while the profile data determines the most effective message.
Authentic consumer profiles work to everyone's advantage:
• Consumers receive advertising that reflects their interests;
• Advertisers/media agencies have a clearer picture of the consumer;
• Publishers can improve the overall user experience of their websites.
One of the major advantages of 'Big Data' is it's effortless scalability. The data-pool can easily be expanded to include data derived from other sources. For example: web analytics, social networks, CRM systems etc -. Including data the advertiser may already have in its possession but currently under used or even dismissed.
Bannerconnects' solutions allow advertisers to readily measure and analyse consumer interaction from all points of the user journey and across multiple channels. Rather than being restricted to the traditional learning's from 'last visit's this gives the advertiser a much more in-depth insight into the entire conversion process of each customer and the investment required at each step.
Online advertising campaigns targeted via channels have been overtaken by data based targeting. With the aid of relevant and consistent messaging Big Data enables you to build up a more valuable and longer-term relationship with your customer.
In order to form an integral part of your day-to-day business operations Big Data must be applied company-wide. Are you ready for it? If you would you like to hear about how you can integrate this into your business and how it will benefit your company? Contact Bannerconnect and we'll explore the possibilities together.
We want to share our knowledge and expertise as much as possible. On the one hand, because it is part of our responsibility as ideational market leader, and on the other, to raise our relationship with you to a higher level.
We can organise specific product training sessions on request. You will find us to be very flexible. If you want to know something today, we can drop by for a training session tomorrow. This is part of our commitment to knowledge sharing and a long-term partnership; we want to grow with you, step by step. You will experience that clearly in your daily contact with Bannerconnect. Everywhere in our organisation you will meet people who are happy to act as sparring partners and give you continuous feedback, on request and freely. The more your company learns and the more it does for itself, the further we can push the boundaries of innovation.
Our knowledge sessions are well-known among media agencies. At our regular impartial presentations we give a clear and honest picture of local markets. We explain and present our own vision on how things work and differ accross the continents. These are interactive sessions, where participants are invited to share experience and feedback. Our knowledge sessions are also available for advertisers.
We can make existing platforms accessible for you which you cannot or may not wish to use yourself. Setting up a seat calls for very specific knowledge. We steer the whole project and give you the tools to get started. We support you when necessary, but you arrange the contracts and they are in your own name. You are in control, but with the expertise of Bannerconnect always within reach.
Bannerconnect B.V.
Geerweg 11
6135 KB, Sittard
The Netherlands
T. +31 (0)46 707 4992
F. +31 (0)46 451 7688
sales@bannerconnect.net
Bannerconnect B.V.
W.G. Plein 335
1054 SG, Amsterdam
The Netherlands
T. +31 (0)46 707 4992
F. +31 (0)46 451 7688
sales@bannerconnect.nl
Bannerconnect UK Ltd
Hudson House
8 Tavistock Street
London WC2E 7PP
United Kingdom
T. +44 (0)203 427 6543
sales@bannerconnect.co.uk
