Recipe for success
Automated creative optimization is a well established feature of many modern ad serving platforms. Today's technology tracks and evaluates user response to various advertisements and automatically selects the nearest match in the rotation, to stick to serving advertisement types that the site's visitors have reacted to positively, in the past.
It's neat, automatic, and it boosts revenue. It's a world standard feature for first class systems. It's not good enough for Bannerconnect, who came up with Admatch as a way to perfect the automated systems.
Nothing can substitute human front line judgement, and so Admatch harnesses the calculations and power of automated inventory optimization by adding a series of manual checks carried out by trained Traffic Managers, who constantly evaluate the best advertisements and their user reception.
By implementing a custom series of search algorithms to one of the day's most sophisticated ad serving platforms, Admatch ensures that the advertisements served on your pages are always the best possible tagged advertisements. It's a whole new world of revenue optimization, it's Bannerconnect.