There’s no feeling quite like creating a brand, from the rewards of making it come to life, to the struggles of guiding it through its first missteps to maturity, and the unspeakable fluttering of releasing it to the public, only to have to watch its bright face appear next to immature, illegal, adult or questionable content. It’s the worst nightmare of online advertising, one that agencies are forced to live through quite frequently, with black-box networks.

TechConnect’s Online Brand Safety was built to spare you that particular nightmare, and any other that sees your brands jeopardized by questionable business practices. Online Brand Safety is a complete product designed to ensure that you never have to wonder whether your brands are being exposed to harmful influences or traffic.

BannerConnect implements all levels of the Online Brand Safety program, from the human checks to the custom software that empowers our advertisers to manually control traffic sources, along with all the automated steps that help us both separate the wheat from the chaff.

How it works

Online Brand Safety is more than just a marketing name for the same old stuff: it’s a solution that plugs at all levels of your organization. The first and most important component of the Online Brand Safety system is the publisher screening process, which combines human and machine checks to control:

• Domain Ownership Verification
• Content Authenticity and Anti-Plagiarism Scans
• Traffic and ranking verification procedures
• Continuing checks over time

The second layer of Online Brand Safety protection is the implementation of the Media Guard and Ad Shield tools, which operate on the creative pool, to filter out all unwanted material with a combination of human and automated scans. Your beloved brand’s playmates will be the best of the bunch, and no rogue campaigns will ever share prime time with yours.

Our vURL database protects and identifies the pages that your advertisements will appear on, and a series of malware, virus and illegal content scans are enforced at several levels of the publisher admission and screening procedure.

The final step in the Online Brand Safety program is the implementation of Site Select, a cutting edge software solution developed internally at TechConnect, to put the final power to decide where brands appear in your hands. Through a sophisticated interface that lets advertisers hand select and manually exclude unwanted sites from each account’s display list, Site Select is the final frontier in quality screening, and relies on the best expertise for ad placement: your own.

Throughout the process, at any level of Online Brand Safety, you can always rely on our strict quality policy. More information on our accepted standards can be found by reading our Acceptance Guidelines.

It’s a big world out there

Filled with promise and opportunity, the advertising world can also be a shady and scary place. BannerConnect implements Online Brand Safety to give you the edge over your competitors in ad placement and traffic safety. We don’t just let a filter decide the fate of your brands, but rather implement an entire battery of protective measures to take care of your brands, with as much love and care as you put into their creation.

For more information on TechConnect’s Online Brand Safety contact your Account Manager on how to sign up for the program.

Online Brand Safety’s Key points