Targeting

BannerConnect offers customized targeting solutions, to best reach your audience, and increase brand awareness. Choose from either a custom mixture of the three main targeting types we support, or take full advantage of the expertise of our dedicated account managers, who will guide you through the steps of choosing your own unique blend of targeting styles.

Some of our targeting options are:

• Geography: by country, state or DMA
• Dayparts
• Browser language
• Netspeeds
• Browsers
• Pixels: mainly for retargeting purposes
• Frequency: between once per hour and once per week
• Channels
• Age and gender: not available for all publishers

Channel / Site Targeting

Currently this is the most popular targeting technology. It enables advertisers to pick the content channel their ads should appear in, from a large range of BannerConnect approved publishers, from technology to health, and automotive to women’s interest.
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Behavioral Targeting

This is the most efficient and effective way of targeting. Using data from the eXelate Targeting eXchange™, the BannerConnect behavioral targeting solution will be the fastest way for you to reach your audience.
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Contextual Targeting

By scanning the text of a page, our contextual targeting system places advertisements based on their relevance to the actual text of the websites they appear in. The increased relevance of the advertisement to the matters discussed by the publisher makes it more precious to the advertiser.
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