Behavioral targeting

Just tell us who it's for, we'll get it there.

BannerConnect + eXelate = Better Targeting at Lower Cost

As an advertiser, you are always looking for the most efficient and effective way to reach your target audience. Utilizing data from the eXelate Targeting eXchange™ through BannerConnect gives you the ability to create a highly relevant advertising experience on non-targeted media. The eXelate eXchange provides access to purchase intent, behavioral and registration information on over 80M unique users in the US, so there is something for all types of advertisers.

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And, because eXelate built both the first and largest marketplace for Behavioral Targeting data, through our partnership we can deliver the most compelling breadth of users in the hottest categories including travel, shopping, small business, auto, Hispanic and more! For more information on the available targeting segments, along with full examples of each, please refer to the 'Behavioral Segments' insert (on the right).

Best of all, you will receive the benefits of premium performance at non-premium prices, while remaining privacy-friendly to your messaging audience. It’s all about performance – not profiles.

The bottom line:

  • enhanced targeting
  • more efficient eCPM's
  • ROI lifts of up to 300%
  • privacy friendly
  • hottest targeting categories

Please contact your BannerConnect sales representative to join the next generation of online advertising.

Segments to choose from

Age-Race-Ethnicity-Gender Demographics:

Interesting Behavioral Segment Examples:

Look for other behavioral segments at the block on the right.