Urban

Basic Segment Information

African American population growth is projected at 35% by 2012.
20MM+ African Americans online today, 25MM projected by 2011.
By 2011, 11.8% of all U.S. Internet users will be African American, forming the largest single minority group online in the U.S.
In 2011, 62% of all African Americans will be online, up from 51% in 2006.
Buying Power Growth projected at 213% by 2012.

Source(s)

• Hip-hop / Urban music radio websites and entertainment websites
• African American focused social networks

Qualifier(s)

• Visitors to Hip Hop music / entertainment / African American News websites
• Registered visitors to African American social networks

Action Trigger

Behaviour + User Registration

Other Information