Contextual advertising

Our contextual advertising system scans the text of a website for keywords, and then uses those keywords to place advertisements that best match what the user is viewing, either inline, or as a pop-under.

For example, if a user is viewing an automotive website with contextual targeting enabled, the advertisements displayed will all be relevant to cars, with rental or tuning companies on display. A popular application of contextual targeting is the Google AdSense, which displays advertisements that match your search keywords on the main results page.

The most recent advances in contextual targeting technology employ sophisticated language-independent proximity pattern matching algorithms to increase both matching accuracy and system efficiency on websites in languages other than English.

Because contextual adverts are more narrowly targeted, they are more likely to be clicked on, which generates more revenue for publishers and advertisers alike, and they do not require labor-intensive manual placement, since computer software facilitates placement across thousands of websites, effortlessly.

Most of these channels are divided into sub categories. Contact your account manager for specific deep targeting of contextual channels.