CPM Guard

A high Cost Per Mille (CPM) is good. The maxim that every publisher learns the hard way early on in their career holds even truer for advertisement networks.

Low CPM rates mean lower revenue for the same fixed serving rates, which in turn means higher operating costs for every publisher on the network. It's a downward spiral that ends up crashing for every participating member.

In order to maintain a high CPM across the entire network, Bannerconnect implemented the CPM Guard protocols, which allow the finance department to monitor earnings across all publisher sites, their CPM rates and traffic quality.

By constant vigilance, through a series of custom reports and tools, CPM Guard identifies trouble areas in earning and traffic quality, and allows Bannerconnect's traffic managers to take relevant information to sites who require a little assistance in increasing their earnings.

It's a win-win situation where the publishers receive the best service possible by being advised on time and authoritatively on how to improve their CPM, and the entire network is kept healthy and in the best fighting shape possible - because Bannerconnect is all about saving your energies to concentrate on expanding your business. Don't worry about the rest, we take care of it.