Dynamic CPM

Static pricing and typical, manual optimization methods limit your campaign's ability to deliver. Lower quality inventory is optimized out to keep you from overpaying for users who are less likely to convert.

Higher quality inventory goes to higher paying ads that beat out your fixed price. Without the ability to ajdust your price based on quality, you're left with one, narrow pool of inventory to which your campaign can deliver.

A more efficient approach

Instead of eliminating opportunity, the Bannerconnect approach opens up access by valueing each impression uniquely and accurately, based on your goals and predicted response.

How it works

1. You set your ROI (CPA, CPC, Delivery) goal
2. An ad call comes in - the system evaluates your goals, pricing structure and the user's predicted response, and sets the price relative to determine value.
3. The impression is auctioned off in real-time, if you take it, you pay based on its true value to you, and you never violate your ROI target.

Fundamentals

1. Ability to bid on 15 billion impressions
2. CPM and CPC pricing based on CPA/ROI optimization
3. Quality inventory (All IAB sizes)
4. Real-time price/scale management
5. Team of seasoned, campaign experts