Frequently Asked Questions
Bannerconnect will book and manage your campaigns. Our professional campaign team will make sure your booking goes online fast and adequate. They’ll also optimize your campaign during it’s flight. An account will be created for you, with which you can run real-time reports for all your campaigns. The reports feature multiple functionalities like, break down per day, format, campaign and even creative.
Q: Click Tracking with Flash Creatives (top)
Use the getURL() function in the Object Actions panel to write the tracking code.1. Add an extra layer to the top of the layer panel.
2. Select that layer with the Selection tool.
3. Choose the Rectangle tool and cover the creative throughout the entire timeline of the movie.
4. Convert the rectangle into a "Button" symbol.
5. Make the rectangle transparent: Effect panel > Alpha > 0%
6. In the Object Actions panel, associate the following action to the transparent rectangle:
- On Mouse Event: Release
- GetURL: clickTag
- Window: _blank
The script should look like this:
on (release) { getURL (clickTag, "_blank"); }
- Export into a SWF file. Send the SWF along with the landing URL to be tracked to campaigns@bannerconnect.net.
CPM: In easy terms CPM means you’ll be charged a certain amount per one thousand impressions your campaign receives.
Example: if the CPM is $0.50 and your total budget is $500, it will buy you 1 million impressions.
Impressions = (Budget * 1000) / CPM
* (multiply with)
/ (Divide by)
CPC: This means you’ll be charged per click. Every time a user clicks on your banner and goes to your website you’ll be charged a CPC price.
Example: If the CPC is $0.25 and your campaign receives one thousand clicks you’ll be charged for $250
Clicks = Budget / CPC
CPA: This means you’ll be charged per action. Every time a user clicks on your banner, goes to your website and converts you’ll be charged a CPA price. An action can vary from completing a signup form, leaving an e-mail address or actually buy a product.
Example: If the CPA is $5.00 and your campaign receives one hundred actions you’ll be charged for $500. Actions are also referred to as conversions.
Actions = Budget / CPA
Q: Creative sizes and formats (top)
Sizes: 120x600, 160x600, 300x250, 468x60, 728x90* Not all websites support all of these sizes.
* You can click on the size for an example advertisement.
Formats:
(.jpg, .gif, .png, .html, .js, .swf or third-party codes)
Max. file size: 100Kb (In case Bannerconnect hosts the file)
Bannerconnect doesn’t require the same minimum budget for all countries. Out of experience we know it’s not realistic to have the same minimum budget for countries like the US and Barbados. Therefore we’ll provide you with a fair minimum budget per request.
For all new clients Bannerconnect requires a credit reference or pre-payment. In case of a credit reference, it must contain at least three clients / partners and your bank. The maximum payments terms are NET 30, by wire or paypal.
For all bank details, please read "Bank details".
We don't have a fixed rate card for several reasons. There are multiple ways we can book a campaign and each one will influence the rate. For example, each country has it’s own rate and campaigns that can run RON are less expensive than ROC campaigns.
RON: Run of network, will run on all sites in the network
ROC: Run of channel, will run in the selected channel(s).
ROS: Run of site, will run only on the sites selected by you.
Rates will be provided to you by our sales department upon request.
Our reports are very advanced, but can also look overwhelming when first viewed upon. Therefore we created a simple tutorial for you with explanation and screenshots about how to run a report.
Click here to view the tutorial.
CPC campaigns can only be booked if Bannerconnect is able to do clicktracking.
Clicktracking is always possible in case Bannerconnect hosts the creatives or when url's to the creatives are provided.
In case of third party codes there must be an option to insert a clicktracking url or macro into the code provided. Without clicktracking enabled Bannerconnect will not be able to run your CPC campaign.
CPA campaigns can only be booked if a conversion tracking pixel can be placed on your (client’s) landing page.
A tracking pixel will look like this:
<img src="http://ad.bannerconnect.net/pixel?id=75481&t=2" width="1" height="1">
A secure (https) versions of this pixel will be available as well. In case you might need a secure pixel, contact your account manager and do not modify your non-secure pixel.
Dynamic priced campaigns with a target will need either one of the above options.
Geography:
Any country worldwide, regional targeting is available for a limited amount of countries.
Daypart:
Daypart targeting limits delivery to particular days or parts of a day. For example:
Languages:
Language targeting limits delivery to users with an OS with a specific language. For example only people with a French OS, or all languages except Hebrew.
Browsers:
Browser targeting limits delivery to people using a specific browser like Safari, IE, Firefox etc.
Pixel:
Pixel targeting is used for behavioral targeting campaigns, where you want to show certain ads only to users who have triggered or not triggered specific pixels.
Example: An advertiser sets up a campaign to run a magazine subscription ad. However, it doesn't want to show that offer to magazine subscribers who have previously converted on a subscription offer. That audience of users will have triggered the subscription conversion pixel and should see a different creative. The advertiser applies line item targeting to the magazine subscription line item: exclude users who have already have the conversion pixel in their cookie.
Frequency:
Frequency capping will control the amount of times one user can see your advertisement. For example a frequency cap of 3/24h, will limit the amount of views per user to 3 per day.
Channels:
Channel targeting will limits delivery to websites in the selected channels, for example automotive sites only. For a list of available channels and examples per channel please contact your account manager or our sales department.
Rating:
Section ratings describe the sensitivity of a publisher's content.
G - General Audience.
This signifies that the website contains nothing most parents will consider offensive for even their youngest children to see or hear. Suggestive content is absent; some content may go beyond polite verbiage but does not go beyond common everyday expressions.
PG - Parental Guidance Suggested.
Some content may not be suitable for children. This signifies that the website may contain some material parents might not like to expose to their young children. Suggestive imagery and harsh language is absent.
PG 13 - Parents Strongly Cautioned.
Some content may be inappropriate for children under 13. This signifies that the website may be inappropriate for pre-teens. Persistent violent content is absent; sexually-oriented nudity is generally absent; use of harsh language may be present in the content of the website.
R - Restricted.
This signifies that the website contains some adult material. An R may be assigned due to, among other things, a website's use of harsh language, theme, violence and suggestive content.
Validated URL's
It's possible to block certain url's from your campaigns. For example if you or your clients has a url(s) for which it's very important not to advertise on this feature can be used.
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