A common point of confusion in the world of digital media buying is the difference between programmatic and real-time bidding or RTB. One of these things is like the other, but they’re not the same. Programmatic is the automated format of ad buying, while real-time bidding is one type of programmatic, referring to a lightning quick auction that takes audience data into account to assess the value of an impression to a certain advertiser.
RTB is the buying or selling of ad space via an auction that occurs in the time it takes for a webpage to load – just milliseconds. Advertisers compete for an impression, or ad space on a webpage, with automated bids. The highest paying bidder wins the auction and gets the placement on the webpage, which is then loaded immediately.
Reaching more relevant users cuts down on advertising waste – something the industry is infamous for. Using ad tech opens up a huge range of inventory across a wide-range of sites, meaning advertisers can be selective in choosing impressions that are most valuable to them.
https://www.bannerconnect.net/wp-content/uploads/2016/05/what-dsp-ssp-adexchange-thumb.jpg400400Bannerconnecthttps://bannerconnect.net/wp-content/uploads/2015/09/logo_bannerconnect_72.pngBannerconnect2016-04-20 15:00:502018-05-17 11:16:28What is a DSP, SSP and Ad Exchange