4 Common Habits of Masters (with our tips!)

Jess Thompson
Jess ThompsonCommunications ManagerMore about Jess

Mastery is a pursuit without an end, curiosity that can never be curbed, the embodiment of improvement. A master is both teacher and student, passing on their expertise, while finding lessons even in the most unexpected of places. This is our version of mastery at Bannerconnect. It’s a core value we live and work by. On an individual level we constantly ask “How can I improve myself today?” As a collective, the resounding question is “What can we do to make advertising better?”

Mastery is a team effort – true masters revel in the growth and development of others. With that in mind, we’d like to share some of the top tips we’ve learned about mastery since adopting it as one of our core values and how we enact them:”

#1. Regular self-analysis and check-ups

Being critical of your own performance to find the spots where you can improve and shine is key for mastery. Seeking out feedback from a range of sources is also important to bring new perspectives and dimensions to your performance, as we sometimes find it difficult to be subjective. Positive feedback is great, but the negative constructive stuff is what really has the power to shape your path to mastery. Keeping a positive attitude is key when purposely looking for things to improve, so don’t neglect to acknowledge the positive feedback!

How to become a master

How Bannerconnect does it: Bi-weekly meetings with managers are an opportunity to get real-time feedback, discuss progress, and performance. As Manager of Campaign Operations, one of our biggest teams, Ruud Zanders sees the bi-weekly as a time to build strengths, rather than focusing on weakness. That’s not to say weaknesses are ignored; “The bi-weekly helps us ensure that nothing in the annual review comes as a surprise. People know how their performance is going and what they need to do to improve. My role is to use my experience to point employees in the right direction and give effective advice. By honing strengths, we’re getting closer to mastery.”

#2. Have a thirst for knowledge
Learning shouldn’t stop when you leave school. Make your thirst for knowledge insatiable – devour books, articles, statistics, infographics, or even online courses. Studies show that focusing on your personal growth can lower you cortisol levels (the stress hormone), improve your immune system and help you sleep better.

How Bannerconnect does it: We love reading and growing our skillsets. The brains behind the Bannerconnect library, Jack Outjers, says “Books like Getting Things Done and 7 Habits of Highly Effective People give us the tools and the mindset to be better than we were yesterday. Having access to these books is like having the writers’ years of ideas, research and inspiration at your fingertips. It would be unwise not to take advantage.”

The pursuit of mastery is hard work, but it’s made easier when you’re passionate about what you’re doing. With commitment and persistence, the ability to master any skill is well within reach, and it’ll be well worth the effort. Mastery can be a daunting prospect, but with the Bannerconnect approach it becomes easy. Use our tips and fulfil your destiny of becoming a master!

#3. Share what you know
Mastery isn’t all about self-improvement, it’s also about being a great coach (think Yoda, Mr Miyagi, Splinter, et al). Albert Einstein famously said if you can’t explain it to a six year old, you don’t understand it. Even when you’re paying it forward, there’s a good chance you’ll learn something in return.

How Bannerconnect does it: We use several tools to ensure we can easily share and get knowledge between us, like Yammer, Lunch and Learn sessions, Subject Matter Experts, who can answer just about any question on their given topic. Our CEO, Sebastiaan says of this exchange; “I believe mastery comes from sharing knowledge and converting knowledge into action. When teaching others we are in fact teaching ourselves and multiplying that knowledge.”

How to be a master

#4. Get your rest
This one might seem counter-intuitive as we’ve portrayed the master as tireless and dedicated, but recuperation is also vital. Ensuring you get the rest you need will help keep energy levels up and maintain your mastery focus for the long-run.

How Bannerconnect does it: We haven’t always been so good with this one as once we get into the swing of a project it’s hard to stop us, but we’re getting better. Lunchtime is strictly downtime.

We spend that hour blowing off steam with a competitive game of FIFA or foosball, a stroll around the neighbourhood canals or just a bite to eat followed by a cappuccino. A generous amount of vacation days also ensures we get time to slow down and smell the roses.

The pursuit of mastery is hard work, but it’s made easier when you’re passionate about what you’re doing. With commitment and persistence, the ability to master any skill is well within reach, and it’ll be well worth the effort. Mastery can be a daunting prospect, but with the Bannerconnect approach it becomes easy. Use our tips and fulfil your destiny of becoming a master!

Interested in joining the mastery pursuit in a job you love? Check out our vacancies today!

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How to become a master