The Best Workplaces Leverage Data to Improve. Now You Can Too

Jess ThompsonCommunications ManagerMore about Jess

How to use data to build the workplace of the future

In our recent guest blog for Officevibe, 10 Proven Ways to Build the Workplace of the Future one of the ways we state is measuring everything that can be measured. Here we go into more detail on what you should measure and how.

In the world of marketing and advertising, companies are becoming increasingly aware that in order to be successful, data is crucial. While big data is helping companies become more competitive in the market, many fail to understand how to use data to improve their company culture and make work great for their employees. The best way to collect actionable data that drives results is through accurate measurement. In the words of Peter Drucker, “What gets measured gets improved” Twitter icon Deciding what to measure and how to do it can be a daunting task when you look at all the intricacies of running a company and managing a team. Here at Bannerconnect, we’re committed to collecting data and turning it into useful insights for our clients. This formula can also be applied to building the company of the future. Here’s a list of things you can measure and optimise to create a thriving company culture:

#1. How effective are your processes
It’s easy to fall into the habit of doing things a certain way because “this is how we’ve always done it”, but that doesn’t mean it’s the best way. It could even be costing you time and money. A frequent audit of your processes can help you understand how things are getting done, understand where inefficiencies lie and remove them. This will ensure people are reaching their full potential and focused on the things that matter while minimising frustration that could stem from unproductive practices.

#2. How well is time being invested
While time trackers can be viewed with suspicion by some, it’s a great way assess how long people are spending on various tasks and whether or not their time could be put towards better things. If a person is spending 80% of their time answering emails, they’re probably not using the skills they’ve spent years developing and were hired for, and they’re probably super bored. When managers see people are spending a lot of time of admin tasks or things that aren’t working towards the company’s goals, they can investigate, understand why it’s happening and provide support. It’s also a good way for managers to help their employees maintain a good work/life balance. If they see someone is regularly clocking more hours than they’re expected to, they might need help managing a heavy workload or expectations might need to be adjusted.

#3. Does your knowledge make the grade
Understand how well your employees know your products, services and vision.  Provide fun quizzes, tests and competitions to see what everyone knows off by heart and what you need to put more emphasis on in your future communications. It’s not about trying to catch people out but finding where gaps exist and filling them, helping people learn. Even if you have the most passionate, enthused employees, they can’t really play their role as advocates if they don’t know everything they need to know about your product or service.

#4. Are your communications resonating
No matter how much you’re communicating and putting things out there for people to see, if they’re not reading or viewing it then it’s not working. Luckily, technology makes this easier. If you’re using tools like Yammer or SharePoint, in-built or third party engagement measurement makes this quite easy. Similarly, for important emails you can track whether they’re going unread. Ensuring your communications are read and absorbed is crucial to alignment, awareness of what’s going on internally and for everyone to be equipped with the information they need to do great work.

#5. Are your employees engaged
How happy are employees, both at work and at home? Do they have a decent level of job satisfaction? Are they getting the feedback they need to thrive? A tool like Officevibe gives a full and accurate picture of employees’ well-being, relationships with colleagues, and confident to succeed in their work. Because of the regular surveys and options to add comments, managers and leaders can react and make changes in almost real-time to ensure they’re creating the best work environment possible.

#6. How satisfied are your clients
If clients aren’t happy, no one’s happy. An NPS (net promoter score) survey is a perfect way to find out with a single question if your clients would recommend you. This tells you all you need to know about how happy they are with your overall service.

Having access to data empowers you to make the best decisions, find areas for improvement, and build the workplace of the future. Once you’ve collected the data, you can assess what’s working well, what isn’t, and implement changes where needed Twitter icon Incorporate regular measurement and check-ups routinely and you’ll be well on your way to creating the workplace of the future!

If you’re keen on joining us in creating the workplace of the future, check out our careers!

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